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Tuesday, March 23, 2010

"Simply Sweet" Has Been Launched!

I have dreamed of starting my own business ever since I decided to pursue a business degree in college, but have wavered over the direction I should head. My infatuation with decorative cakes began when I saw what beautiful creations my SIL in Florida would make and I had an increasing desire to learn. So, I took a class at the local craft store and almost quit by the time I was done. I loved learning the new techniques I was shown, but the perfectionist personality in me would not let me enjoy my work. I always found fault in the flowers, borders, and smoothness of my buttercream frosting whenever I attempted to make a cake. The attitude change came when I realize I would never be happy if I kept up this mindset and I vowed to change. Now, I still see little imperfections in my cakes, but I can be assured that no one else notices them!

Back to the business side of things......

Do you realize how difficult it is to start a food business in New York state? It is just about as complicated as its taxes. I would need to have a completely separate kitchen (including separate plumbing) in my home that would only be used for my cake business. I would also need all commercial equipment and don't even get me started on all the rules and regulations I would have to follow concerning sanitation and cleanliness. Obama wants to encourage small business owners? Yeah, I don't think so.

So, what's a NY girl to do who wants to go into the cake business for herself (besides move over the border to PA)? Let me introduce to you the Article 20-C exemption. I can bake items to sell, but I can only sell them at local Farmer's Markets and no where else. I still needed an inspection, a permit to be a home processor, and a $1M product liability insurance policy (in case someone dies from my cakes), but I am totally in! And what better way to ease myself into the process than by seeing how my products sell at market? I think I have a pretty good chance at developing a business this way (at least to start).

The market starts on Saturday, May 1st at Ostiningo Park in Binghamton and I will be selling cakes, cupcakes, and assorted cookies, approximately every other Saturday at that location. I will hopefully have the time to put together a "Simply Sweet" Facebook page that will show what I will be offering every week I am at market. You will also be able to put in special orders if you would like something particular or an abundance of one item. I will still be accepting orders for special occasion cakes and wedding cakes on the side, but as of right now, that is still a "hobby". ;)

Pursuing the cake direction more passionately has resulted in the decision for me to go back to part-time work. I used to think I always wanted a 9-5 full-time but job, but it is totally overrated. :) I have discovered within myself that I am not the "career woman" I thought I would become. Instead, I am a homebody who spends way too much time in the kitchen. With less hours devoted to my job, I will have more time to spend learning new techniques, experimenting with new recipes, and taking more classes, but I still need to do well enough at market to make this switch successful. God will provide (He has already given us a tenant to help pay the bills) and I am sincerely hoping and praying that my business will work out according to His will.


Melissa said...

Okay, I'm going to mark this on my Calendar! Farmers Market At Otsiningo...Kalyn's Cake Debut!!! :) I'll do my best to make it! :)

By the way, I think this sounds like a marvelous idea. Especially the fact that when you have kids, you will still have a way to contribute something financially to your family by doing something you love!

Kimberly said...

Good for you, Kalyn! By the way, I think your cakes are beautiful!!You are very talented, and this sounds like a wonderful opportunity God has provided. I wish we lived closer so we could stop in at the farmer's market. You'll do great, I'm sure!

debese said...

If your husband is anything like your SIL's husband - you know you'll always have someone to taste test your creations!

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